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The Rock-itt : May 2012
I know that the journey I have found myself on is shared by many people in different ways. My 'light bulb' moment came at age 38 when I realised that in a world that commodifies animals for profit, their inability to cry out against cruelty and injustice was being used mercilessly against them. I was shocked to discover that our laws exclude farmed animals from protection against cruel acts simply because it's cheaper to be cruel than to be kind. With governments failing to protect these animals, their only hope rests with the people. With millions awakening to the plight of animals for the first time following our live export campaign last year, now is the time to up the ante on cruel industries. As I write this, the Animals Australia team is hard at work developing the most ambitious campaign to ever be mounted on behalf of animals in this country — a campaign to bring about an end to factory farming. Some might say this seems impossible, but if we have learned anything from last year, it is to not underestimate the power of everyday Australians to unite against animal cruelty. For animals in factory farms — who live every day in intense confinement, never seeing the sun, and who suffer surgical procedures without pain relief — this is the power that will set them free. Our new campaign is not going to be easy or fast won. We will be up against powerful industries that have gained their wealth and strength through their investment in animal cruelty. To achieve what is needed for animals, our campaign needs to be smart, strategic, and above all, relentless. W e have enlisted some of the best creative minds in the country in a world-first initiative that has the potential to transform the lives of millions of animals. Only one ingredient is missing: the funds needed to bring this campaign to life. It is 2012. As a society we cannot allow this obvious cruelty to our fellow living beings to continue. So today, I am urging you, and every other Animals Australia supporter, to make an investment. By pledging a monthly donation today, you can help sustain the work that is needed in order to shut down factory farms forever. Whether you can give $50 or $5 — your contribution will bring hope and kindness to animals who have none. Go to http://www.animalsaustralia.org/appeal/our-story/#support If not us, then who? If not now, then when? The time has come. For the animals, Lyn White Campaign Director