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The Rock-itt : March 2012
The British airwaves were heralding the coming of an all new conquering hero which hadn’t happened since a young rocker from Memphis Tennessee, Elvis Aaron Presley had done previously an age ago. The Yanks had had their turn at the top and now it was the Brits turn as dozens of British groups seemed to materialise from out of the back street dance clubs, underground beat cellars, coffee bars and anywhere a group could be squeezed in to connect to power and cut loose with the Mersey sound. As the Liverpool phenomenon escalated, British bands were highly sought after overseas and groups began setting out to conquer further afield, led by ‘The Beatles’ at the top of the heap. This period in music history became known as the British Invasion. Brian Epstein knew that even though the British music industry was going through a tremendous ascendance, the American market was still where the peak of the music mountain lay and with this in mind he began turning his attention and new music sensations, ‘The Beatles’ in that direction. Welcome back to Rock & Roll History, a jump back in time to when Rock exploded onto the popular music scene all those years ago and caused a pandemic which infected the youth of the world. If you’ve been following this feature you will know that we are on board the Mersey Beat express with the fab four, “The Beatles” and are right in the middle of the 60s music revolution. The Beatles, Brian Epstein and George Martin have connected and as a result, Lennon/McCartney compositions ‘Love Me Do’ and ‘Please Please Me’ have made a big impact on the British Pop Charts with ‘Love Me Do’ hitting number 17 and ‘Please, Please Me’ going all the way to number 1 on the British pop charts.Suddenly, a type of hysteria had infected British youth which was diagnosed as “Beatle Mania” and the four mop tops were em braced with open arms by thousands of young Beatle hometown Liverpudliuns. But it wasn’t just the music; it was a whole collection of things that fell into the phrase ‘Beatle Mania’. The Beatle haircut, Beatle boots, Beatle collarless suits, Beatle wit, Beatle humour, Beatle larrikinism, Beatle this, Beatle that, etc, etc, etc. Fans were even wearing Beatle wigs. There was a vast range of things that went with the group and their music which made them original and unique and it was this uniqueness that made an enormous impact and pushed them miles ahead of their musical peers. Help us to keep The Rock-itt magazine out there by advertising in our pages. The cost is very affordable and the results are impressive. Call Pete on: Ph: 9975 1105 or 0438751101 or Email: email@example.com Let’s keep ROCKIN’ around the Beaches This Month: The British Invasion of the Sixties Part 3